The psychology of sharing: why giving feels better than owning
By Max van Nijnatten – 4 minute read
We’ve all felt it—that little spark of joy when we help a friend, lend a hand, or share something that made someone else’s day a little easier. Turns out, there’s science behind that warm, fuzzy feeling.
In a world where we’re taught to own more, there’s something deeply human—and surprisingly powerful—about sharing. And the good news? It’s easier (and more impactful) than ever.
Sharing isn’t just nice. It’s smart.
According to psychologists, sharing activates the brain’s reward system. Helping others triggers the release of oxytocin—aka the “feel-good hormone” linked to trust, empathy, and connection.
Basically, your brain wants you to share. And not just because it feels good. Shared experiences and acts of generosity create:
- Stronger community ties
- Greater life satisfaction
- A sense of meaning and purpose
All that, just from lending your neighbor a lawnmower? Yep.
From dopamine to drills: how ivault makes sharing easy
The problem isn’t that we don’t want to share—it’s that we’ve never had a simple, secure way to do it.
That’s where ivault comes in. It’s a peer-to-peer sharing platform where you can rent, lend, or borrow anything from kitchen appliances to cameras—right in your own neighborhood.
You stay in control. Your data is private. And you get rewarded for doing something good for your community and the planet.
Why owning less actually gives you more
Sharing isn’t just about being generous. It’s about making space for what really matters—less stuff, more connection. Less clutter, more meaning. Less waste, more impact.
And here’s the twist: studies show that people who value experiences and connection over possessions are consistently happier.
So next time you’re tempted to hit “Buy Now,” pause and ask: Could I borrow this instead? Could I help someone else by lending what I already own?
Giving is growing
The benefits of sharing go way beyond saving money. You’re creating connections, building trust, and taking part in a more circular, sustainable way to live.
Whether it’s lending a speaker, borrowing a pressure washer, or organizing a neighborhood swap, you’re doing more than skipping a purchase—you’re building a better future.
And honestly? That feels way better than just owning another thing.