Can borrowing really make you happier? Science says yes
By Max van Nijnatten – 4 minute read
We all know that little rush we get when we buy something new. But what if we told you that not buying could make you even happier?
It might sound strange, but science is catching up with what conscious consumers have suspected for years: owning less and borrowing more leads to more joy—not less. In a world flooded with stuff, it turns out that sharing what we already have isn’t just good for the planet—it’s good for our mental wellbeing, too.
Let’s dig into the psychology behind it.
The brain loves anticipation, not ownership
When you hit “buy now,” your brain lights up with dopamine—the chemical linked to reward and pleasure. But studies show it’s not the purchase itself that gives you the high—it’s the anticipation. Once the item arrives? The joy fades quickly. This cycle often leaves us craving the next thing.
On the flip side, conscious consumption flips this dopamine loop. By borrowing instead of buying, you stay mindful of what you really need—and why. Renting a camera for a weekend trip or borrowing a drill for a quick DIY project gives you the experience without the clutter. And that clarity brings a surprising sense of peace.
Borrowing builds better connections
We’re wired for connection. And borrowing encourages interaction, conversation, and trust. It fosters what psychologists call social capital—the invisible web of goodwill that holds communities together.
Sharing within your local network strengthens that web. Whether it’s lending a bike to a neighbor or borrowing party lights for a one-time event, these moments build real relationships. You’re not just consuming differently—you’re participating in a lifestyle rooted in mutual support.
It’s a win-win: people get what they need, and the planet gets a break from overproduction.
Conscious consumption = smarter, happier living
Conscious consumption is all about making mindful choices. It’s asking questions like:
“Do I really need to own this?”
“Could I borrow it instead?”
“Will this item bring lasting joy, or just a momentary thrill?”
When we focus on access instead of ownership, we start to consume based on values—not habits. This shift can ease financial stress, declutter our homes, and reduce the mental load that comes with too much stuff.
Plus, when we see our things being useful to others, it reinforces a sense of purpose. That feels a whole lot better than letting them gather dust in storage.
The sharing shift is already happening
Platforms like ivault are making it easier than ever to borrow instead of buy. From tools and tech to clothes and kitchen gear, you can now rent almost anything from someone nearby.
So next time you need something, try asking:
Can I borrow it instead?
Your brain—and your planet—will thank you.